3 de Noviembre


The Signaling system responds to the needs of the 3 de noviembre of the city of Cuenca, in which a system based on icons that identify the areas that exist in the market was created.

Design by: Juan Marín – Santiago Morales – Peter Muñoz

Icons Reticle

Icons Sets


The chromatic system was based on colors created from the different areas available to the market, thus classifying sections; We chose a distinctive color based on the psychology of color, using texts and icons in white to create high contrasts so that it can be readable over long distances and different variations of light.